AGILE AD-OP WORFKLOWS AND INTEGRATIONS THAT FIT SEAMLESSLY INTO YOUR WORKFLOWS
The Localstars platform
At Localstars we pride ourselves on our workflow and integration skills ensuring everything runs smoothly and seamlessly.
Based on your own workflows and booking systems, our platform can be integrated with your existing procedures to ensure the entire process is optimised from start to finish. The approach we offer our clients is always tailored and can be customised based on your specific needs.
By incorporating a fully integrated workflow, your teams can benefit from time savings, stronger asset management, increased accuracy and a reduction in errors means fewer touchpoints and an effortless ad process.
Through the Localstars platform, once your ads are developed they will automatically be sent for approval and once approved then on to the ad server. No longer will you need to check each individual ad to be completely confident that each is correctly made and contains the right details.
You can rest assured that by being built through the Localstars platform that this will be the case. The ads will be checked and instantly sent to the ad server.
Post Flight Changes
But what about the headache of any changes that need to be made once a campaign is live?
Once a campaign is live, you’ll want to tweak and optimise throughout to ensure it has the best chance of success. This is easy, quick and straightforward through the Localstars platform.
Our recently released feature for post-flight changes means that once a campaign is live, media owners are still able to make any changes they require. This includes changes to the creative, the campaign duration or click-through URL.
Most importantly these changes can be done without having to change the ad-tags, ensuring the service is completely optimised and seamless. This ensures there is no lag between creative refresh and no additional labour costs to sale or outdated messages.
How can the Localstars platform enhance and optimise workflows?
Let’s consider your biggest challenges. Once your ads are created, you will need to make sure they are correct and can be approved before being uploaded to the ad server. This can often be a lengthy and drawn out process if each ad needs to be approved manually and will always be a huge drain on resource.
Once signed off, you need to connect the ads to the specific ad server, for example, Google AdWords. This should be done with as few touch points as possible.
That sounds challenging enough in itself. That’s before you consider your portfolio of publications. For media owners with hundreds of publications to manage, you’ll want to create a streamlined workflow that can better manage your processes, ultimately helping benefit the efficiency of your operation and contributing towards the growth of your business.
This is exactly where our platform can benefit media owners.
The benefits of using the Localstars Platform
You can begin by using our ad builder to create beautiful, high-impact cross-device HTML5 ads. You can even tap into our creative team to build custom bespoke ads for your clients too.
You’ll then need to get your ads approved.