Why ad analytics matter to advertisers

June 17, 2019, written by margarita

The media landscape is changing fast.

The role of the media owner is expanding and with it your advertisers are becoming more demanding so we take a look at why ad analytics matter to advertisers.

Why ad analytics matter to advertisers

With traditional channels faltering in the face of increased performance from online advertising, this presents a real opportunity for media owners to better evolve and cater to the changing needs of their advertisers. If you can do that, you’ll begin to lock your advertisers into the spend cycle with you and get ahead of the competition.

Adding extra value

A key tactic to keep your advertisers spending their budgets with you is to give them extra value. To help improve their campaigns at every stage and to ensure they don’t take those meetings with your competition.

Reporting is a crucial technique to do just that.

When it comes to reporting for digital display, what do your advertisers need? They want data on click-through rates, conversion rates and impressions, that’s a given. All media owners will provide advertisers with exactly that. If this is the minimum they expect, there’s no extra value. There’s no insight to help boost their campaigns further and give them a competitive edge in their market. Provide advertisers with that insight and you have the potential to extend or create another campaign.

How do you differentiate yourself?

By providing your advertisers with that competitive edge.

Consider the fact that your advertisers won’t view their digital display campaigns in isolation. Individual campaigns are all elements of a long-term vision for the business, despite the short-term KPIs that may be set for them.
You need to take this long-term view while still offering performance in the short-term.

Their relationship with you shouldn’t start and finish with the beginning and end of campaigns. The question for you is what insights can you give them that will fuel their future digital display campaigns and help build the long term success of their business? How can you go beyond digital display and impact their entire marketing strategy?

This is why advertisers care about ad analytics.

The ad analytics that matter

To help your advertisers balance short-term performance with their long-term objectives, it’s essential to ensure they get a detailed understanding of their customers.

Why customer focused analytics matter to digital display

Specifically through customer focussed analytics, your advertisers can:

  • Increase click throughs, conversions and ultimately ROI by contacting the right customers with extremely relevant offers, deals and messages.
  • Cut the costs of their campaigns by targeting the customers with the best chance of acting.
  • Deliver the right message by segmenting customers more effectively through a better understanding of their target audience.

That’s why the ad analytics you have available truly matter to your consumers.

Why customer focused analytics matter to their wider marketing strategy

If your clients know how their campaigns perform and how they resonate with key audiences, they can further tailor their upcoming digital display campaigns to generate as much performance as possible. That’s just the start.

You’ve now given them the tools to better understand their target audience. This insight and personas will therefore impact all other areas of their advertising and marketing strategy moving forward.

Advanced reporting through the Localstars Platform

The Advanced Insights Reporting through the Localstars Platform provides your advertisers with the performance data that truly matters to the future of their business.

Run of the mill metrics will be a thing of the past. Now they can really dive deep into their key demographics, feeding this insight back into their overarching marketing strategy.

Your advertisers will now be able to understand the following metrics:

  • Age
  • Income
  • Interests
  • Gender
  • Demographic
  • Marital Status
  • Device Type
  • Time Breakdown
  • Keyword Breakdown

You’re providing them with the data to define who their audience is, to understand the customer demographics that convert and the users that represent the highest value to their business.

Contact us today to learn more about the Localstars offering or book a demo to understand how we can give you and your advertisers a competitive edge.