Steve Smith Appointed Head of Product, Localstars

January 1, 2019, written by margarita

Leading advertising technology provider Localstars is delighted to announce the appointment of Steve Smith to Head of Product

Steve brings with him over 20 years of experience in digital design, with considerable expertise in both user and customer experience. He joined the business in August 2018, originally as Head of UX and Design. The move to Head of Product reflects his considerable achievements in that short space of time.

He was previously UX Lead for Auto Trader and has held senior UX and UI Designer positions at The Co-Operative Bank, Experian, Barclays UK, and Fishawak Communications.

He will now lead the product development for the Localstars platform, ensuring it continues to offer market-leading and innovative solutions for media owners.

Steve Smith Appointed Head of Product, Localstars

The Localstars platforms enable media owners to efficiently scale and automate their digital advertising from lead to revenue.

Through a mix of Sales automation, AI, Audience Extension, Integrations and the capability of the Ad Builder, media owners have the ability to automate and streamline their ad-booking and sales processes while providing their clients with market-leading digital display solutions.

George Dann, CEO of Localstars said: “It was an easy decision to promote Steve to Head of Product. In his short time with us, Steve has matched our values perfectly and shown outstanding leadership and technical skills to keep us at the forefront of creative platform innovations. Everything at Localstars starts with the customer, they are at the heart of everything we develop, and Steve lives and breathes this philosophy every day. He has a broad range of business skills and commercial nous having previously worked in Managing Director roles, and so he is perfectly placed to lead the charge of our product, design and UX/UI to deliver world-class creative advertising technology and keep our customers winning”

Steve added: “Localstars provide truly innovative solutions to Media Owners. Whether that’s assisting with their sales strategies, enhancing their display offering or building ads, everything is geared towards the needs of the clients. To be able to lead this customer-first approach to product design is a fantastic opportunity and one I can’t wait to get stuck into.”