Friday 17th March, better known as St. Patrick’s Day, is important to millions of people all around the world. Whether it be for religious reasons, a chance to spend time with the family or to party Irish-style, it’s a huge event and is celebrated in more countries than any other national festival.
Here are some very interesting facts about St Patrick’s Day:
-This year, it’s predicted that Americans will spend more on St Patrick’s Day than ever before with the total spending expected to reach $5.3 billion.
-The world’s first St Patrick’s Day parade occurred on 17th March 1762 in New York City.
-In Chicago, five hours of time and forty pounds of dye is poured into the river, turning it a stunning green to celebrate St Patrick’s Day.
-Unsurprisingly, Guinness sales sky-rocket. Recent figures show that every day, 5.5 million pints are consumed worldwide with that number doubling on St Patrick’s Day.
-According to the NRF’s 2017 survey, 82.5% of respondents say that they will celebrate St Patrick’s Day by wearing something green.
What does this mean for ads?
An abundance of Green, unavoidable and necessarily green. With this in mind, competitor ads and many more across the ad landscape will be smothered in green, our tip is to use interesting colours and messaging to make your ads really stand out.