Hall Media is a leading Swedish media house with a range of morning newspapers, free newspapers, apps and digital publications reaching over 250,000 viewers per day.
They wanted to embark on an aggressive sales strategy to increase their digital ad sales and needed new tools and techniques to achieve this. Their goal was to sell out of available ad inventory and optimise ad production for all the ad shapes that are available across all their publications.
Using Localstars’ HTML5 ad builder Hall Media’s teams now use the sales acceleration tool, creating ads in minutes to show prospective clients exactly how their ads would look when they are live on the website, removing any risk and showcasing their media in a creative way. Localstars has the flexibility to provide tailored solutions to best suit each media owner as they appreciate the differences between publishers large and small across the world. The Localstars team created all the non-IAB shapes that Hall Media needed so now when someone logs in to create spec ads or live ads for clients, they can simply work on one shape and the platform will automatically create the ads in all the other shapes they need using the same assets. Due to the ease of ad production, Hall Media can offer multi-shape ad packages, increasing their average order values, maximising their inventories and re-engaging with prospects. In the short space of time that Hall Media has been working with Localstars, they have already seen a 30% digital sales conversions by using spec ads. The next step is to roll this solution out across Hall Media publications.
Toni Vladisavljevic, Head of Business Development, ”Localstars helps us with our approach of giving our advertisers maximum value whilst optimising our inventory with multi-shape packages. We’re seeing great benefits introducing the Localstars platform both as sales support and as a production solution for our local advertisers.”
Tomas Falk, Regional Director Europe of Localstars said, “Working with the leading publishers in Sweden I’m always amazed by the relationship they have with their readers and the local reach they offer their advertisers. Hall Media is no exception reaching 80% of the population in their region. Using Localstars in their local and regional sales I know Hall Media can offer an even better service to their advertisers.”
About Localstars: Localstars is an advertising technology business headquartered in London with offices in Germany, Sweden and the USA. Its unique technology enables publishers to efficiently build and deliver display ads in multiple formats at the same time in minutes. The Localstars platform delivered over one million ads last year for customers such as Global Radio, Haymarket, Fairfax, Trinity Mirror and Gatehouse Media.