Clients in Adtech, why and how I love working with them

February 23, 2017, written by Helen Cleworth

A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so.

Mahatma Gandhi

Service is at the heart of every business and it’s my focus at Localstars to give our clients in adtech 100% service. Here at Localstars, I deal with the majority of our clients: providing trainings, ensuring that issues are resolved and also working with them to increase their volumes and revenue. We know that they use digital advertising to achieve their goals and for us, providing a good service isn’t limited to our platform but working with them to help them meet their internal targets.

We firmly believe that good customer service is all about adding value and I want our clients to see the value of the platform and service we provide for them. I’m naturally a people-person and I love talking and getting to know the clients, finding out how they work and what hurdles they have to overcome.

As I am a problem solver, with years of experience in this field, I love to guide clients with ad-tech workflows and provide ideas to help their teams with selling or building ads. We use many different activities to engage teams based on their industry so that means a lot of planning and bespoke training. By it’s nature, we work for a 24/7 advertising technology provider with clients all around the world and there are going to be some challenging weeks. However, I love the positive feedback I receive, ” Helen, it feels like you are part of our team and the team trust you”; this is what I get excited about every day.

We are not just another vendor, we take pride in our work and relationship with our clients. Some weeks can be stressful but as I always say “I do it for the client” and it’s a bonus when the clients realise the work I put in and I receive emails saying “You are a legend”, “You are a star” and simply,  “thank you so much”.

Working with clients