Leading advertising technology provider Localstars is delighted to announce the appointment of Ian Baynes as Commercial Director
Ian brings with him over 20 years of sales, marketing & customer management experience gained in in the automotive, retail, FMCG, publishing, gaming & technology sectors where he has helped large stock-exchange listed, mid-sized and start-up organisations successfully deliver for their shareholders, customers and staff alike.
Ian loves technology that simplifies processes & makes our everyday lives easier. He is a Post-Graduate in Marketing, a Fellow of the Institute of Sales & Marketing Management and an Associate of the Chartered Institute of Marketing in the United Kingdom.
Ian is responsible for leading the commercial direction of the business and establishing the offering for Localstars in new territories and markets. He is responsible for our Marketing, Sales & Customer Success teams globally.
The Localstars platforms enables media owners to efficiently scale and automate their digital advertising from lead to revenue.
George Dann, CEO of Localstars said: “We are delighted to welcome Ian in as Commercial Director for Localstars. Ian and I have known each other for a few years, and so when the opportunity arose to bring him onboard we had no hesitation. He brings with him a wealth of knowledge and experience leading the commercial arms of global technology businesses. Specifically, he has detailed expertise in multiple global markets, always leading from the front with outstanding professionalism which will be central to our plans to ensure our leading advertising technology remains the partner of choice for smart Media Owners wanting to automate and deliver value from lead to revenue.”
Ian added: “This is a really exciting time to join the business. Localstars continues to innovate and revolutionise how media owners sell, package and activate digital display advertising. I look forward to working with old and new customer alike to improve their business performance”.