Making the most of sales and traffic at Easter with fantastic ads

March 8, 2017, written by Kavita Kovvali

Easter is a prime retail and service sales period and it’s evident why. There are two national holidays on top of the weekend, there’s hope for slightly better weather and the promise of Easter Eggs. Following a usually dreary January and February, this is the time to plan something fun to do, get away or simply have enough time to do all the things that need to be done. As more people have a desire to spend over this weekend and they have the time to peruse, retailers can benefit from an increase in online and physical footfall. The service and hospitality industries should expect to be busy for the  duration of the weekend as this is a great time for people planning short trips and activities, both domestically and internationally.

We’ve found some fascinating statistics for the Easter period which show how consumers spend and behave which could benefit all industries if they cleverly invest in their marketing and advertising.

1. WalletHub reported that in 2016, the total Easter-related spend in America hit $17.32 billion.

2. eMarketer’s 2016 research shows that US internet users preferred to go in-store for their Easter gifts with the majority going to discount stores, department stores and local small businesses rather than shopping online.

3. IDagency stated that Easter is worth £500 million to UK retailers.

4. Visit England’s findings show that 2.7 million Brits plan to take a trip in the UK.

5. According to A1 Retail, Easter will see a “Black Friday” style rush in UK’s DIY shops with an increase in orders for larger items which people have the time to set up. Retailers need to maximise this short term high potential period with the necessary supplies, staff and delivery options.

What this tells us is that there is a tremendous opportunity for all types of industries to increase sales and traffic if they can make their products and services stand out and nothing accomplishes this better than digital advertising.

Our ad platform makes ad creation a fast, easy and reliable process. Take a look at the ads below, all of which were made using the ad platform, displaying ideas about how you can showcase your advertiser’s products and services to help them increase their Easter sales. Our advice is to be playful, use vibrant colours and have fun with the messaging. This will help your ads stand out and encourage viewers to click.

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What this tells us is that there is a tremendous opportunity for all types of industries to increase sales and traffic if they can make their products and services stand out and nothing accomplishes this better than digital advertising.

Our ad platform makes ad creation a fast, easy and reliable process. Take a look at the ads below, all of which were made using the ad platform, displaying ideas about how you can showcase your advertiser’s products and services to help them increase their Easter sales. Our advice is to be playful, use vibrant colours and have fun with the messaging. This will help your ads stand out and encourage viewers to click.

Get in touch to find out more about how you can make cross-device multi-format ads quickly for your clients and how you can improve your digital advertising processes.