NEWS RELEASE: Caxton selects Localstars advertising technology

July 12, 2016, written by Kavita Kovvali

NEWS RELEASE: 12 July 2016

Caxton selects Localstars advertising technology to drive their online and mobile advertising in South Africa.

Caxton & CTP Publishers – one of South Africa’s largest media organisations – have signed a new contract with Localstars to further accelerate their digital and mobile advertising revenues across their 76 community newspaper title sites. The new agreement follows a hugely successful period of collaboration, where the Localstars digital advertising platform has been rolled out across all of Caxton’s operating centres.

The Localstars’ ad platform enables Caxton’s teams to create impactful digital ads in minutes. Mobile, in particular, is huge in South Africa: it has the third highest percentage of total internet traffic on mobile in the world (KPCB, 2015). The Localstars platform automatically generates online and mobile ads at the same time and is becoming a key enabler for servicing digital growth for Caxton.

With this new agreement, Caxton benefit from creating modern and sleek ads with Localstars’ new HTML5 ad builder. They will also have access to Ad Server-Connect, which simplifies and speeds up ad trafficking. Furthermore, the sales teams at Caxton can use the easy-to-use Ad Previewer tool which generates spec ads and shows how they’ll look on a Caxton website. Localstars’ clients have enjoyed digital sales conversions of up to 30% with Ad Previewer.

Nyle Mckee, Head of Commercial for Caxton Community Newspapers, said “We’re delighted to sign a new contract with Localstars. Their ad technology has played a critical role in kick-starting our growth and in moving the needle in digital ad sales. The new agreement and the HTML5 range will be a huge asset to help us meet our aggressive online and mobile growth plans for the future.”

Chris Bunyan, Managing Director at Localstars, said, “We’ve developed a fantastic relationship with the team at Caxton and look forward to working together. The team there are focused on digital growth and our new agreement is really geared around helping them exceed their targets”

About Localstars: Localstars is an advertising technology business headquartered in London with offices in Germany, Sweden and the USA. Its unique technology enables publishers to efficiently build and deliver display ads in multiple formats at the same time in minutes. The Localstars platform delivered over one million ads last year for customers such as Global Radio, Haymarket, Fairfax, Trinity Mirror and Gatehouse Media.

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