CarGurus drive down ad operation costs and time with Localstars integrations

June 17, 2019, written by margarita

The Client

CarGurus is the largest online automotive marketplace in the US based on monthly unique visitors, with more car listings than any other major online automotive marketplace in the US.


The Challenge

CarGurus bought the brand Pistonheads and when doing so, inherited a vast range of third party suppliers from ad production to ad serving. 

Each inherited supplier came with it’s own challenges and costs which was making the challenge of streamlining the new brand more complicated


The Solution

Localstars reviewed the ideal workflow solution from sale to ad flight and helped identify where CarGurus could make savings by integrating their ad builder with their ad server.

Once an integration was developed, this would allow CarGurus to handle ad serving in house with fewer resources and less cost as a third party was no longer required.


The Result

Within the first month, Localstars set up the first phase of the integration which saw the team able to condense their workflow overnight. They were able to easily move all of their live ads onto the new ad server within a 24 hour period.

After the success of Phase 1 – we are now working with CarGurus to identify where we could streamline their processes from sales to ad creation, reducing the amount of duplicate data entry needed from sales teams so they can do what they do best, sell.

“Thank you again… and the continued work to get us up and running… you guys are heroes” – Liz Sheehan – Senior Manager of Advertising Operations