Localstars announces the appointment of Ian Baynes as Commercial Director

January 17, 2019, written by margarita

Leading advertising technology provider Localstars is delighted to announce the appointment of Ian Baynes as Commercial Director

Ian brings with him over 20 years of sales, marketing & customer management experience gained in in the automotive, retail, FMCG, publishing, gaming & technology sectors where he has helped large stock-exchange listed, mid-sized and start-up organisations successfully deliver for their shareholders, customers and staff alike.

Ian loves technology that simplifies processes & makes our everyday lives easier. He is a Post-Graduate in Marketing, a Fellow of the Institute of Sales & Marketing Management and an Associate of the Chartered Institute of Marketing in the United Kingdom.

Ian Baynes, Commercial Director at Localstars

Ian is responsible for leading the commercial direction of the business and establishing the offering for Localstars in new territories and markets. He is responsible for our Marketing, Sales & Customer Success teams globally.

The Localstars platforms enables media owners to efficiently scale and automate their digital advertising from lead to revenue.  

George Dann, CEO of Localstars said: “We are delighted to welcome Ian in as Commercial Director for Localstars. Ian and I have known each other for a few years, and so when the opportunity arose to bring him onboard we had no hesitation. He brings with him a wealth of knowledge and experience leading the commercial arms of global technology businesses. Specifically, he has detailed expertise in multiple global markets, always leading from the front with outstanding professionalism which will be central to our plans to ensure our leading advertising technology remains the partner of choice for smart Media Owners wanting to automate and deliver value from lead to revenue.”

Ian added: “This is a really exciting time to join the business. Localstars continues to innovate and revolutionise how media owners sell, package and activate digital display advertising. I look forward to working with old and new customer alike to improve their business performance”.

What’s new in Localstars?

January 15, 2019, written by margarita

How our platform has evolved to benefit you and your clients' needs

What do you know us for?

You know that our platform can help you build ads in minutes. You know that you can log into our platform and build your creative quickly and efficiently ensuring it is on brand and carries the right message to engage with the right customer.

That’s ok. We can still do that for you.

But there’s so much more that you can get from our platform. And that’s what we’re ready to share with you.

Think of us as your lead to revenue platform. No, in fact, your lead to revenue partner.  Working with media owners that have large direct-to-advertiser sales teams to drive revenue through our new and exciting functionality. Empowering you and enabling your clients to engage with the right customers at the perfect time, and using automation to make everything much more efficient. It’s exciting isn’t it?

We provide so much more than our core vision to efficiently build and deliver HTML5 digital ads in multiple formats at the same time

Dynamic Ads

Ads that change live automatically

Give your clients the opportunity to engage their target audience during the moments that matter to them, like when external factors impact their mindset. Ad sets are connected to external data sources which include weather, time of day, language, and even political events. So as a quick example; now a car advertiser can show their soft-top car stock in the sunshine and 4×4’s in the snow.


an always-on campaign, where the creative changes and delivers higher engagement, and all without long-winded production times”


Ad Builder

Create great digital ads in minutes

Build and deploy multi-format on brand digital ads for advertisers in minutes to increase ad efficiency for your clients. Our library of fully customisable ad templates ensure your advertiser’s message and branding are on point every time, delivering improved engagement and customer satisfaction. As an example; simply upload your customer’s own fonts, images, and quickly match brand colours.


“completely takes away the labour pain from building quality HTML5 ads for every device in every size”


Here’s what more we can do for you

Ad Reach our Audience Extension solution

BOOST REVENUES WITH HIGHER YIELD FOR YOUR OWN INVENTORY

Supercharge your offering to advertisers and enjoy greater revenue by increasing your yield with access to trusted third party media inventory. Increasing audience reach enables clients to engage with their target audience ensuring you are integral to their digital marketing strategies.


“We have grown our revenues 200% through Localstars Ad Reach Audience Extension”


Sales Automation

SELL MORE ADVERTISING WITH FEWER SALES PEOPLE

Increase digital revenue by removing the wasted dead time in Sales. Engaging with decision-makers at a time when they’re at their hottest. This will ensure deals are closed at the easiest moment, meaning revenue growth and sales targets consistently hit, all with our inbound call technology.

 


this is unbelievable, the way Localstars Sales Automation drives Inbound phone leads”


Now Media Owners can enjoy unique ROI and value by boosting digital advertising revenues with sales automation, improving efficiencies and stream, lining production and delivery

Advanced Insights Reporting

Surpassing clicks and impressions

Go beyond impressions and clicks with our industry-leading reporting. At the touch of a button gain Insights such as age, income, interests, gender, demographic, and marital status to shape and upsell campaigns to your advertisers’ lookalike audiences.

 


“ with this functionality alone, we are armed to compete for advertisers’ spend. Gone are the days of click and impression reporting”


Workflow and Integrations

Streamline and improve your operations

Our lead to revenue advertising solutions and integrations are agile to fit seamlessly into any workflows. Optimise operations by making the ad sale to delivery process slick, efficient and productive. Free your internal teams from unnecessary admin and enhance efficiencies.


“ we reduced our outsource production labour from 66 to 11. Localstars Integration team were collaborative, understood our objectives and challenges, and then delivered at speed”


To find out more on how you can obtain these substantial benefits just complete our simple form and we will be in touch

Ad Production

Let us build the creatives for you

Yes, we give you the chance to build quality ads in minutes, but you now have access to our creative studio to create bespoke ads that fit seamlessly with your client’s brand. Our team of expert graphic designers builds beautiful ads that drive higher engagement.


“It’s a managed service on steroids’


John Robinson appointed Managing Director, Localstars

January 1, 2019, written by margarita

Leading advertising technology provider Localstars is delighted to announce the appointment of John Robinson as Managing Director

John has 25 years’ experience working in the tech industry with roles as a Solutions Architect, Business Strategy Consultant, Board Director and Business Development Director. Most recently he headed up the Futures Contracts Programme as a Solutions Architect for the Scottish Government.

Prior to that he held similar roles with FirstCall Home Assist and CPW Leasing and was CRM Director at Organised Feedback.

He has responsibility for leading and developing the Localstars offering to continue to provide innovative and efficient solutions for media owners to enhance their digital display advertising revenues.

John Robinson appointed Managing Director at Localstars

The Localstars platforms enables media owners to efficiently scale and automate their digital advertising from lead to revenue.

Through a mix of sales automation, AI, audience extension, integrations and the capability of the Ad Builder, media owners have the ability to automate and streamline their ad-booking and sales processes while providing their clients with market-leading digital display solutions.

George Dann, CEO of Localstars said: “We are delighted to promote John to Managing Director for Localstars. Through his vast previous experiences as a Solutions Architect, Business Development Director and Board Director we know we’ve got someone with the strategic thinking, vision and boundless energy to shape and drive our ambitious growth plans and continue to develop Localstars advertising technology for thought leading customers around the world.”

John added: “Localstars are changing the landscape when it comes to how media owners run digital display advertising. The knowledge and expertise that exists within the Localstars business as a legacy ensures that innovative products continue to be created to enhance the effectiveness and performance of display. I feel privileged to be part of a business developing tailored solutions for media owners in the ever-changing landscape. I look forward to growing the Localstars offering to serve Media owners better now and long into the future.”

Steve Smith Appointed Head of Product, Localstars

January 1, 2019, written by margarita

Leading advertising technology provider Localstars is delighted to announce the appointment of Steve Smith to Head of Product

Steve brings with him over 20 years of experience in digital design, with considerable expertise in both user and customer experience. He joined the business in August 2018, originally as Head of UX and Design. The move to Head of Product reflects his considerable achievements in that short space of time.

He was previously UX Lead for Auto Trader and has held senior UX and UI Designer positions at The Co-Operative Bank, Experian, Barclays UK, and Fishawak Communications.

He will now lead the product development for the Localstars platform, ensuring it continues to offer market-leading and innovative solutions for media owners.

Steve Smith Appointed Head of Product, Localstars

The Localstars platforms enable media owners to efficiently scale and automate their digital advertising from lead to revenue.

Through a mix of Sales automation, AI, Audience Extension, Integrations and the capability of the Ad Builder, media owners have the ability to automate and streamline their ad-booking and sales processes while providing their clients with market-leading digital display solutions.

George Dann, CEO of Localstars said: “It was an easy decision to promote Steve to Head of Product. In his short time with us, Steve has matched our values perfectly and shown outstanding leadership and technical skills to keep us at the forefront of creative platform innovations. Everything at Localstars starts with the customer, they are at the heart of everything we develop, and Steve lives and breathes this philosophy every day. He has a broad range of business skills and commercial nous having previously worked in Managing Director roles, and so he is perfectly placed to lead the charge of our product, design and UX/UI to deliver world-class creative advertising technology and keep our customers winning”

Steve added: “Localstars provide truly innovative solutions to Media Owners. Whether that’s assisting with their sales strategies, enhancing their display offering or building ads, everything is geared towards the needs of the clients. To be able to lead this customer-first approach to product design is a fantastic opportunity and one I can’t wait to get stuck into.”

A Quick Guide to Digital Sales Artificial Intelligence

October 10, 2018, written by margarita

Sales is changing. It isn’t how it used to be. The fundamentals of good selling remain, but the challenges are different. And when different challenges are thrown your way, you require alternative solutions. You can’t do it the way you always did it, hence our quick guide to digital sales artificial intelligence.

All media owners are now found battling against the polarised requirements of hitting ambitious YoY revenue targets and doing so with a reduced headcount in the sales team.

There’s also the need to provide market-leading digital products to clients, advertisers and media agencies.

With the increased focus on digital, it’s only logical that the solution comes in the form of digital technology too. And that really means one thing; AI.

AI is a buzzword that’s been around for a while now, with every sales solution offering it in some way, shape or form. But when does a buzzword really move from aspirational to practical? When it can solve the exact challenges you face. And that’s what we’ll be guiding you through here.

 

 

 

 

 

 

 

 

LET’S START WITH YOUR ONGOING CHALLENGES

The requirement to hit increasing revenue targets with fewer people in your team brings with it a range of sub-challenges. Specifically, how to:

 

Ensure your team is spending less time on admin and operational tasks and more time selling

Make sure your sales team isn’t wasting time chasing down dead leads, understand which are most engaged and how to prioritise accordingly

Educate your customers with less manpower and hours spent in front of them

Know the perfect time to speak to your contacts when they are truly ready to engage with your salespeople

Provide them with the right information to ultimately ensure they sign off on your proposal

Use data and customer information to continually iterate and evolve your sales process, to guarantee you never stand still

LET’S DO A LITTLE JARGON BUSTING

OK, so we know what’s keeping you awake at night, let’s begin to focus on how this can be solved through digital technology and AI.

The first stage is to strip back the buzz and define exactly what we’re talking about.

AI relies on a connected system to capture data about your customers and their activities, as well as your sales strategy. Machine learning is a process whereby the system learns for itself providing you with outcomes based on the data churning through the system.

Localstars A QUICK GUIDE TO DIGITAL SALES ARTIFICIAL INTELLIGENCE (AI)

Think of the old garbage in garbage out adage. This is the complete opposite.

Instead of relying on traditional sales tactics that are time consuming, wasteful, fraught with low conversion rates, and difficult to track and analyse, you can use this connected system to communicate with your prospects. There won’t be loads of emails going backward and forwards or phone calls made from desk phones, or even tonnes of presentations to clients early on in the sales cycle.

Once the system has been implemented the data from it can be pulled to understand customer characteristics and behaviours. These should then, in turn, be analysed and utilised to inform your ongoing sales strategy.

That’s an informed sales process. And once you put automation into the mix, you can really begin to streamline things and ensure your team is more efficient, productive and focusing their energies in exactly the right place every time.

Think of AI and automation as an essential helper that guides you and your team through your challenges, gives good advice, and handles the admin tasks so your salespeople can go out and sell more.

But it’s not all about you, your team and your sales process.

The needs of the customer must be paramount. Always remember when you automate it should be done to better serve the demands of your customers, rather than simply to avoid them.

SO NOW LET’S TALK ABOUT HOW AI AND SALES AUTOMATION CAN BENEFIT YOU AND YOUR TEAM

What do your customers need? They need to best understand how they can get the most value from their ad spend. They also need to understand how and where their ads will be placed, how the creative will look and how they will be presented to the end customer?

Visualisation is key to final sign off. As is the time and flexibility to make informed decisions outside a pressurised sales environment.

For you and your sales team, you need to be able to provide this to your customers, track key data on their behaviour and know when to engage with them at just the right time. By tracking data you will begin to understand information such as prospect take up time and retention. Specifically you will know the key peaks of your prospects’ businesses and when to serve a hot prospect with creative. This can even begin to help support the growth of your client’s business.

What do your customers need? They need to best understand how they can get the most value from their ad spend. They also need to understand how and where their ads will be placed, how the creative will look and how they will be presented to the end customer?

Visualisation is key to final sign off. As is the time and flexibility to make informed decisions outside a pressurised sales environment.

For you and your sales team, you need to be able to provide this to your customers, track key data on their behaviour and know when to engage with them at just the right time. By tracking data you will begin to understand information such as prospect take up time and retention. Specifically you will know the key peaks of your prospects’ businesses and when to serve a hot prospect with creative. This can even begin to help support the growth of your client’s business.

Localstars-Sales-Automation-Webinar-Empower Your Sales Team with Automation

For you and your sales team, you need to be able to provide this to your customers, track key data on their behaviour and know when to engage with them at just the right time. By tracking data you will begin to understand information such as prospect take up time and retention. Specifically you will know the key peaks of your prospects’ businesses and when to serve a hot prospect with creative. This can even begin to help support the growth of your client’s business.

LET’S TALK ABOUT  LOCALSTARS SALES AUTOMATION ENGINE

Our Sales Automation Engine (SAE) makes the sales process faster, easier and smarter, as well as providing an opportunity to start capturing the required data on your prospects to start your AI journey. It also helps you sell more ads.

Here’s how you can automate your sales process.

Step 1

Simply provide us with your prospects. An on-brand ad will be automatically tailored for each of your targets.

Ads can be created in minutes to illustrate to prospective clients how their ads would look when they are live on one of your websites. Everything will be tailored to that specific prospect. There’s no one-size-fits all here.

Step 2

The prospect will receive a link to view the ad running in-context, providing them with the key information of exactly how it would look live on one of your publications.

Crucially when viewed, this alerts your sales agent, so they can contact the advertiser exactly when they’re looking at their ads. They are engaged and have a direct interest in the specific product. They want to talk.

Step 3

The prospect can even request a call-back directly from the assigned salesperson – meaning that when your team speaks to them it’s on their terms and when they want to discuss their options. It’s the antithesis of cold calling.  

Step 4

We also record other metrics, which allows your prospects to be ranked and prioritised, making it easier for sales teams to close with the most engaged accounts quickly – that’s the part about collecting data to inform your ongoing sales strategy.

Additionally, the platform uses machine learning algorithms to recommend the best products and packages to position to your prospects in order to always close the highest order value.

Step 5

Once the client signs off and you close the deal, most-importantly the content is instantly ready to go, which drastically reduces the go-live time for signed off deals.

BOOK A DEMO

Remember the part about automating your operation to better serve your customers, not avoid them?

By automating your sales process in this manner, you give them the time and flexibility to visualise how it will work for them and make key decisions internally.

And the benefit for you and your team?

Your sales team won’t waste time chasing down dead leads, they know exactly when to call and when they have the opportunity to converse with an engaged customer. They’ll have key data on that prospect’s behaviour and know the right offering to engage them at the right time. You can run a streamlined, efficient, productive and high-converting sales engine.

Now that’s how a buzzword can move from aspirational to practical.

 

Want to learn more about Sales Automation Engines? Watch our webinar video here.

Webinar: Empower Your Sales Team with Automation

October 9, 2018, written by margarita
Localstars-Sales-Automation-Webinar-Empower Your Sales Team with Automation

Our webinar will address sales technology and how when harnessed correctly can increase sales, improve morale and provide better control of your digital revenue.

Sales Professionals have many challenges in their role, some pre-existing and others new due to technological advances.

Localstars takes a deeper dive into how to empower your sales team with automation.

Register today

Localstars ad platform Iconic Newspapers choose Localstars for display advertising services - Empower Your Sales Team with Automation

Addressing the common challenges faced and known by many sales professionals and the new challenges our media owners’ sales teams experience today.

With over 10 years experience in the industry, we will share the tips, tricks, and insights we have learned to address:

Time Taken to Close Sales

Technology Disruptions

Speaking to the right person at the right time

In session is an introduction to Sales Automation Engines (SAE), showcasing how it is designed to accelerate your sales with advertisers while increased ad production can be tailored to suit your business requirements.

Not to be missed, you will see how to generate higher CTR’s and increase sales with your advertisers by using fully responsive HTML5 banner ads. The advances in technology have enabled the industry to work smarter, not harder and we will show you how to use these intelligent advances for your own company gains, efficiencies, and offerings.

Sign up today to learn how to:

Automate Sales to Increase Conversions and Revenue

Increase Output by Reducing Production Time

Excel your Customers Sales Experience

Don’t miss out on your chance!
The first 10 company registrants in attendance at our wbeinar will get access to a free Sales Automation trial.

THE UNIQUE LOCALSTARS PLATFORM IS THE ONE PLACE MEDIA OWNERS, PUBLISHERS AND AGENCIES NEED TO GO TO CREATE DIGITAL ADS IN MINUTES.

How to Build Hundreds of Beautiful HTML5 Ads in Minutes - - Empower Your Sales Team with Sales Automation