It’s nearly time for one of the biggest events in the US calendar, Independence Day. The Fourth of July is a key retail day and many businesses launch special offers, products and campaigns to maximise their revenue and traffic. According to the International Business Times, total spending on this day across America hit $6.6 billion in 2015. It’s a huge day for food sales with 80% of people estimated to attend a barbecue, picnic or cookout. Not only that, The Fiscal Times reports that the two-weeks surrounding the Fourth of July is the biggest two week sales period for beer sales in America. Patriotic merchandise, fireworks and fuel are also top purchases during this time.
Not only are there celebration-based purchases, this is a key discount period too and many consumers will be waiting for huge sales to start. It’s a good time to buy outdoor and indoor home items, clothing and technology accessories. Mostly, for both products and ads, you’ll see a lot of strong patriotic themes as that’s what appeals to target audiences at this time. So it’s important that the ads you create stand out from the rest.
Let’s take a look at some ideas for eye-catching Independence Day ads that will make your ads stand out.
Use the red, white and blue in a way that doesn’t detract from your brand style. Your brand colours and logo are what people recognise, so don’t lose that in your ads.
It’s well known that red, blue and white appeal to audiences around the 4th of July. If your brand already fits with this, make the most of it by using these colours in your own brand images and in the ad.
Keep your messaging simple and clear. If you are well known in your area, you don’t need to put in lots of details, focus on the most important details of your event and use bright colours.