With Localstars banner ad production, publishers, broadcasters or any media owners have the opportunity to provide their clients with bespoke display ads that are on brand, look stunning, and will drive higher engagement for their campaigns.
By tapping into our creative studio talent, you can offer your advertisers ad production as part of your digital display offering to them.
You’ll be able to provide them with one efficient service that runs from media ad production to dynamic ads and geo-targeting, right the way through to reporting. Each element will put them in the best possible position to secure the highest engagement for each of their campaigns.
Their campaigns will be easy to implement, efficient, and most importantly successful. Reinforcing the value your advertising channel provides them and becoming the go-to partner for success.
Catering to your advertisers key requirements
Integral to your advertisers’ digital display strategies will be a desire to engage with the most appropriate audience for their brand. They’ll want to get their message out there, targeted to specific people, in key locations, with the best possible creative.
They want it to be easy, they want it to work and they want it to generate results. As a media owner, if you can provide an end-to-end solution that not only caters to all of these requirements but will also drive higher engagements in the process, you then become integral to their strategy.
If you can illustrate this value to your existing customers, you can also showcase it as part of your sales strategy to help increase your portfolio of advertisers.
Many businesses use the Localstars Platform to drive in-house efficiency, but for those businesses which love the platform but have an outsourcing strategy, we offer a large scale ad production option.
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Combining Ad Builder with Sales Automation and our Creative Studio
Give your clients the opportunity to see how their ads will look with a link to example ads built and running in content on one of your website publications through our Sales Automation Engine (SAE) to accelerate sales. Everything is tailored to the client and most-importantly provides a visual to let them know exactly how their ad will look and message displayed.
This puts you in the best position to close sales with your hottest prospects. Once they signed off, you have the option of utilising those existing ads to get their campaign live instantly or you can tap into the talent in our creative studio.
By working closely with our creative studio, you can ensure all the design requirements of your clients are taken care of, as well as increasing the opportunity to drive higher engagements for each of their campaigns.
Ad Production and Workflow Efficiency
When creating the ads, our creative studio will ensure that everything is done correctly to work with the specific ad server. You can then work with us to automate your approval process, ensuring all of the ads are checked and sent to the ad server without anyone having to manually do this. This is extremely important when your portfolio of publications covers hundreds of websites.
The upshot of this is that you can create the exact ads that your advertisers need and still ensure you run your operation efficiently.
Many businesses use the Localstars Solution to drive in-house efficiency, but for those businesses which love the Localstars Solution but have an outsourcing strategy we offer a large scale ad production option.
We work with operators around the globe and offer a full suite of production services – from high end cross-platform creative to high volume, highly automated ad production.
We fulfil an array of ad production volumes for our larger clients to our smaller customers.
If you want to deliver higher performing ads to your clients then contact us today to learn more.