There’s been a data revolution that’s driving where and to whom Advertisers deliver their messages. But despite this delivering incremental returns for their advertising spend, this has ignored the creative and emotional element that advertising is based on. There’s so much more that can be done to create great looking, relevant ads.
Localstars is changing the way Brands and Agencies think about their creative in the data and programmatic world. Not only will we once again make creative design core to all messaging, but also allow our customers to use the vast data they have about their customers in the process. We will effectively use technology to optimise and deliver back insights to their marketing functions so that they can better understand who their customers are and what makes them tick.
In order to do this, we need the help of enthusiastic, enterprising data scientists to help create learning systems to inform and optimise ad design towards achieving any marketing goal.