Case study: Johnston Press
Video Ad Creator, Rich Media Ad Creator, Email Prospector and Bespoke Video Ads.
Johnston Press said:
“As we accelerate the digital growth opportunities in our business, Localstars have proved to be a strong and innovative partner. Their creative technologies combined with their ongoing support, have been important enablers in helping us grow digital revenues in an automated, efficient way.”
Henry Faure Walker, Digital Director, Johnston Press
Business requirements
Johnston Press is a leading UK publisher – a top three largest local newspaper publisher and a prominent digital network comprising hundreds of high quality news and classified websites. The business is focused on increasing digital revenues with a strong focus on doing so in a highly automated, efficient way.
Fully integrated
Johnston Press now use the full range of advertising features in the Localstars platform. Localstars is integrated into the core Johnston Press booking systems, creating a highly efficient ad sales to order fulfilment process.
Our solution
Johnston Press pioneered the sales of online SME video advertising in the UK, and uses the Localstars platform to power thousands of video ad sales. Johnston Press has also rolled out the Localstars Rich Media Ad Creator feature, enabling sales and production teams to create compelling digital ads at scale in minutes.
Does this sound similar to your requirements?
If you want to learn how Johnston Press used the Localstars service to grow their digital advertising revenues, get in touch.