Case study: London Evening Standard
Online Self Serve, Video Ad Creator and Rich Media Fast Ads
The Evening Standard said:
“We were delighted by how quickly Localstars deployed the Online Advertising Centre and how simple it is to use. Their unique product offering and technical development skills offer some real opportunities to leverage a digital element to traditional print advertisers.”
Zach Leonard, Managing Director Digital, London Evening Standard and The Independent
Business requirements
The London Evening Standard and its website, www.standard.co.uk, is renowned for setting the agenda and bringing the latest news, city, and sports coverage to Londoners. With an online audience of over 2 million UK users, the Standard wanted to offer a simple, low-cost channel to allow small businesses to advertise their services to the Standard’s online users.
Our solution
The Standard worked with Localstars to launch an Online Advertiser Centre – a simple-to-use self-serve product targeted at their small and medium sized advertisers. Incorporating the Localstars Ad Builder technology and a secure payment gateway, businesses can build a video or rich media ad, choose where it should run and pay for the required number of impressions via the homepage of the Standard site.
Light touch and easy to use
The Standard Online Advertiser Centre was set up with minimal impact on the Standard team. And with increasing numbers of small businesses raising their profile online, it offers advertisers a simple and intuitive way to create high quality ads with minimal operational impact on the Standard.
Does this sound similar to your requirements?
If you want to learn how the Evening Standard used the Localstars self serve feature to grow their digital advertising revenues, get in touch.