Case study: Newsquest
Video Ad Creator, Rich Media Ad Creator, Email Prospector and Bespoke Video Ads.
Newsquest said:
“The Localstars product suite offers our advertisers a fantastic way to engage users online. Their platform also provides an easy sales process which has led to ‘target breaking sales days’ and Localstars have provided excellent technical and sales support to make the services a success.”
Simon Sarahs, Head of Commercial Development, Newsquest
Business requirements
Newsquest is one of the UK’s leading print and digital publishers. The group has a digital portfolio of over 180 newspaper and online-only brands which attract more than 7 million unique users a month. Newsquest were looking at implementable ways to grow their digital advertising revenues and offer their advertisers new, innovative and effective advertising products.
Our solution
Newsquest worked with Localstars to launch video advertising solutions targeted at their thousands of small and medium sized advertisers. After an initial pilot in one region, Newsquest deployed Localstars Video Ad Creator platform across their entire network.
Sales at scale
Full training and roll-out was completed within a few weeks, equipping the Newsquest sales team with all they needed to sell video advertising at scale throughout the UK – and enabling Newsquest to reap the benefits of premium advertising revenues while delivering positive response rates and feedback for advertisers.
Does this sound similar to your requirements?
If you want to learn how Newsquest used the Localstars service to grow their digital advertising revenues, get in touch.