Case study: Thomsonlocal.com
Video Ad Creator, Rich Media Fast Ads, Email Prospector and Bespoke Video Ads
Thomsonlocal.com said:
“At ThomsonLocal.com we provide a suite of compelling products to help local advertisers grow their businesses. Localstars provide an excellent range of video-led creative tools and services, which help create ‘stand-out’ and differentiation for our advertisers.”
Jill Pringle, Director of Marketing, ThomsonLocal.com
Business requirements
ThomsonLocal.com is a leading UK local search and business directory company with products across print, online and mobile. They provide online services in collaboration with leading service providers such as Microsoft and Google. ThomsonLocal.com wanted to enhance their digital offering with the inclusion of video-led advertising content.
Our solution
ThomsonLocal.com worked with Localstars to deploy the Video Ad Creator feature and to utilise the Bespoke Video Ads services – thereby offering a comprehensive suite of video advertising solutions. They also use the Rich Media Ad Creator feature to create fully personalised photo-montage style videos.
Progressive approach
ThomsonLocal.com has a strong product management focus. In collaboration with Localstars, a range of new features, video skins and interactivity is being developed to further enhance the video services ThomsonLocal.com provide to their SME advertisers.
Does this sound similar to your requirements?
If you want to learn how ThomsonLocal.com used the Localstars service to grow their digital advertising revenues, get in touch.