News: what's happening at Localstars
Northcliffe boosts CTR for local businesses with targeted ads
5 April 2012
Northcliffe Digital boosts Click Through Rates for local businesses with targeted ads. Thu, 5 Apr 2012 | By Lucy Tesserasn, NMA UK Northcliffe Digital has brought in new revenue from small businesses, while increasing click-through rates for local advertisers since … Read more
Miles 33 and Localstars sign strategic partnership to offer global digital advertising solution
15 February 2012
Partnership will help publishers grow revenue from online video and rich media advertising. February, 2012, Bracknell, UK – Global software solutions provider Miles 33 and Localstars, the leading provider of digital advertising technologies in the UK, are pleased to announce … Read more
Technical Director’s Christmas Update
19 December 2011
The Christmas Update For the Localstars technical team, the past six months have been fairly intense to say the least. We have rebuilt from scratch our core application, as well as adding in a number of exciting and powerful features … Read more
Localstars announces major expansion and move to Silicon Roundabout
26 October 2011
New HQ aids recruitment and sales for online video startup Digital and video advertising business, Localstars today announced the opening of its new London HQ in the Silicon Roundabout tech and media cluster. The new office underpins the company’s ambitious … Read more
Johnston Press signs three year contract for Localstars’ automated online video and rich media advertising technologies
26 October 2011
Regional publisher delivers automated online video and rich media ads across 273 local newspaper websites Leading regional publisher, Johnston Press, has signed a new three year contract to use online video and rich media advertising services from Localstars, a provider … Read more
Online Video Ad Spend Doubles According To New Study
6 October 2011
UK online video display ad spend doubled in size year on year to £45 million, giving it a 9% share of total online display advertising (up from 5% in first half of 2010) according to the latest PwC IAB report. … Read more
Localstars nominated for National Innovation Award
23 August 2011
Digital advertising company shortlisted for the Orange Innovation gong at the National Business Awards Digital advertising company Localstars has been shortlisted for the coveted Orange Innovation Award in the 10th annual National Business Awards. The firm has been shortlisted because … Read more
Innovation key to regional media success
27 July 2011
The declining circulations and tumbling ad revenues of UK regional publishers have led to a turbulent ride for the whole sector in recent years Through necessity, regional publishers are adapting fast, with new technologies and operating models – and when … Read more
Iliffe News and Media introduces new automated online video ad offering through Localstars
27 May 2011
Top ten regional publisher aims to grow digital revenues with new video and rich media services Iliffe News and Media, one of the top ten UK regional publishers and the owner of the Cambridge News, is offering new automated online … Read more
How to harness the power of online video, without breaking the bank
23 May 2011
By Chris Bunyan, Managing Director, Localstars While it may still be in its infancy, online video advertising is one of the fastest growing areas of digital marketing spend – nearly doubling during 2010 according to the Internet Advertising Bureau (IAB). … Read more
Targeting and video platforms revive regional publishers
23 May 2011
Two flagging regional publishers have reported boosts to their digital ad revenues after introducing an automated video ad platform and contextual targeting. Johnston Press reported a 300% rise in click-through rates after implementing Grapeshot contextual targeting, which marries ads to … Read more
Iliffe News and Media offers new video ad service
18 May 2011
Iliffe News and Media, owner of the Cambridge News, is offering advertisers a new online video service as it looks to boost its digital ad sales revenues. The publisher, which claims its 24 websites attract a monthly audience of more … Read more
Iliffe News and Media signs video partnership deal with Localstars
18 May 2011
Iliffe News and Media has formed a partnership with Localstars, which has its technology headquarters in Preston, to grow digital revenues with video and rich media. The regional publisher wants to offer a bigger choice of online marketing options and … Read more
Online Video Ad specialist gears up for growth by hiring ex-Trinity Mirror regional digital chief
4 January 2011
Localstars appoints ex-Trinity Mirror man to help steer its affordable local online video system to greater success Localstars, the geo-targeted online video advertising specialist, is gearing up for major growth in 2011 with the appointment of new managing director, Chris … Read more
Localstars Self Serve
24 June 2010
Localstars today announced the launch of their new self-service portal for online publications. Eagerly awaited by many publishers, the portal is designed to make online advertising quick, easy and accessible to any business with any budget. ‘Localstars is a forward-thinking … Read more
A New star is born!
26 May 2010
We are pleased to announce a new little ‘Localstar’ to the family! Nick Lester, Technical Director at Localstars today celebrated as his wife Emma gave birth to a beautiful baby girl. Ruth Anne Lester was born on 26th May at … Read more
Award Winning Account Manager Joins the team
4 May 2010
An award winning candidate has recently joined the Localstars Account Management team. Helen Cleworth, who comes from Newsquest and brings over 10 years experience in both digital advertising and local media. Helen commented “I am delighted to join such a … Read more
‘Self Serve’ is whispered at Localstars HQ
1 March 2010
News just in from the team at Localstars is that a Self Service platform will be launched later this year. This fantastic idea will mean a DIY solution for any publisher to allow potential advertisers to create, plan, run and … Read more
A Further Creative Injection for the Display Ad Builder
4 January 2010
The dynamic display ad builder that was launched earlier this year has recently had a new injection of creativity with an huge uplift in design team. The application which allows users to build a set of IAB standard display adverts … Read more
Localstars win exclusive contract to provide Thomson Local with compelling video adverts
23 December 2009
Localstars, the UK’s premier video and online display advertising service for small and medium sized businesses, today announced a partnership with Thomson Local as their exclusive supplier of online video adverts. From November, Localstars’ comprehensive video offering will be available … Read more