Localstars feature set

Increase digital advertising sales conversion.

Our Email Prospector enables publishers, marketers, sales teams or studios to send video and rich-media ads direct to customers at pre-sale or post-sale, for approval or amendment – with totally tailorable direct response options.

Who uses it?

• Large publishers – Marketers, sales teams or studios
• Small and medium publishers
• Directories

Measurable sales impact

Seeing sells! The ability to show a small advertiser a personalised video or rich media ad has a huge impact on sales conversion. Our clients are typically seeing the Email Prospector helping drive sales conversion rates to in excess of 20%.

Sell digital advertising online.

Online Self Serve allows your advertisers to create their own high quality digital display ads – video or rich media – and get their ad live on your site immediately or when they choose. It provides a highly efficient and light touch way of growing revenues.

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Who uses it?

• Large scale publishing businesses
• Any website offering advertising
• Directories
• Bloggers

Fast to deploy and flexible

The service is fully web-based and so is available as both an out-of-the-box white-labelled service, or can be fully integrated into larger systems.

Create video ads in minutes.

We have one of the world’s largest contemporary, industry-specific video ad libraries – which is growing every day. Simply select your ad, tailor it with your advertisers’ branding and messages and press play. It is a great way to expand your digital advertising portfolio and generate premium revenues.

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Who uses it?

• Publishers selling digital to businesses of all sizes
• Any website offering advertising to SMEs
• Digital marketing agencies
• Directories

Video advertising works

Video advertising is powerful, but price-wise was out of reach to all but the large scale advertiser. The Localstars platform makes video advertising affordable to everyone. Advertisers using our Video Ad Creator are typically seeing results of between five and twenty times greater response than via standard ads.

Build dynamic online adverts in minutes.

Our Rich Media Fast Ads feature is an easy-to-use automated ad building service which lets you create powerful, relevant and compelling digital display ads. It is typically used to rapidly expand digital advertising volumes without additional manual overhead, or as a tool to improve quality and efficiencies in current production processes.

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Who uses it?

• Large scale publishers to automate and increase digital ad production
• Small and medium publishers to offer digital advertising efficiently
• Agencies
• Directories

Simple and effective

It’s so simple, if you know your way around basic computer programmes like Microsoft Word, you can create a rich media ad in the four most popular online formats in about 90 seconds. You can then play out the ads on your own site – or across our local ad network.

Video is arguably the most compelling way to promote a business online.

Our extensive team of video-creators allows publishers and websites to offer affordable bespoke video services, at scale, throughout the UK. Many publishers bundle bespoke videos in larger advertising package to create value and loyalty for their advertisers.

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Who uses it?

• Publishers
• Directories
• Marketing agencies

Quality, value, speed

With over 100 film-makers across the UK, our Video Ad Network is fast, responsive and great value for money. All bespoke videos are output in 45′ and 15′ versions, enabling maximum impact both on a company website and as a call-to-action ad campaign.

Create professional websites in a highly affordable and efficient way.

Our Website Creator service is an ideal solution for getting smaller advertisers online and for creating digital advertising ‘starter’ packages.

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Who uses it?

• Publishers of all sizes and types
• Directories
• Agencies

Easy and affordable

Many publishers have long and trusted relationships with local small businesses. Our Website Creator is a fantastic tool to help publishers get small businesses online at highly affordable rates. We take care of all the hosting and hassle and offer 1-page, 3-page and 5-page sites in multiple formats designed to appeal to small businesses with low budgets.

Reach more local users.

Advertisers typically want to reach as higher volume of relevant potential customers as possible. Our local ad network lets publishers (and therefore advertisers) boost their reach and penetration of local audiences, thereby increasing revenues and advertiser value.

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Who uses it?

• Publishers
• Directories
• Website owners

Increased reach, increased revenues

We partner with over 2,000 reputable and well-known local websites, enabling publishers to increase reach and targeting of local audiences. Our network offers SMEs a great way to target more of the audience they want, and publishers benefit from higher revenues and keeping advertisers happy.

Embed video in your maps.

Create additional impact for advertisers on websites or directories by pinning videos or rich media ads on maps – a great value-added feature to increase advertiser stand-out.

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Who uses it?

• Publishers
• Directories
• Website owners

Innovative and powerful

Increasingly consumers use maps to find information, services and businesses. Our in-map video feature let’s publishers offer an innovative way for advertisers to be found through maps.