Video Advertising
Video advertising is the fastest growing form of online advertising. It harnesses both the power of storytelling, traditionally associated with TV advertising, and the targeting and measurability of traditional online advertising. Learn more about the benefits of video from these related stories:
Study: Online Video Ads Get 18.3% More Viewer Attention than Televised
Viewers pay more attention to online video ads than to broadcast/cable TV commercials and are then able to recall them better, according to research from video ad network YuMe and IPG Media Lab, “Advertising Attention in the Wild: A Comparison of Online and Televised Video Advertising.”
Online video advertising doubles in 2010
Online video advertising also nearly doubled in 2010, with £54m spent on adverts that appeared before, during or after video clips. See how video advertising is outstripping other forms of online advertising in terms of growth.
Video ads defy the downturn – but why?
While many marketing budgets have been adversely affected by the global recession, advertising over online video platforms has seen huge interest, with some estimates predicting 40 per cent growth in online video advertising this year.
Localise it: The rise and rise of local video advertising
Video advertising is going local, according to a new geo-targeted online video advertising company. New Media Knowledge caught up with Localstars to learn more about the increasing localisation of video advertising
Online video in 2011
With more than 24 hours-worth of video content being uploaded to YouTube every minute, online video looks set to be a major part of consumer entertainment, viral marketing and advertising going forward. Here from video industry experts to gauge where online video is going in 2011.
Video can give brands high-impact presence
AOL’s decision to buy branded online video distribution network Goviral is a clear pointer that video is the most sought-after of online ad formats.
Online video is a mainstream platform
Short-form video content in the UK the crucial role it will play for the marketing industry.
IAB’s online video advertising case studies
A selection of big brand online video advertising from the Interactive Advertising Bureau.
