Online Advertising
Over the last five years, online advertising has grown at phenomenal rates. More money is now spent on internet advertising than on television advertising – and increasingly SMEs are complementing spend in traditional areas, like newspaper advertising, with online targeting of potential customers.
Innovation is key to regional media success
The declining circulations and tumbling ad revenues of UK regional publishers have led to a turbulent ride for the whole sector in recent years.
Online advertising hits £4bn and show 13% growth for 2010
The IAB’s 2010 online advertising report shows the continuing rise of spend in online advertising. Watch the video and get the latest data here.
Online advertising tops £4bn in 2010
Online advertisers have taken digital ad spend above £4 bn in the UK according the latest research published by internet advertising trade association, the IAB and PriceWaterhouseCoopers (12.8 per cent, from £3.5bn in 2009 to £4.1bn a year later). Localstars comment.
Internet Advertising Bureau UK latest report
The IAB’s most recent analysis suggest £1.97 billion was spent advertising services online in the first half of 2010.
Online Display Advertising Market Grows 34 Percent in the UK Versus Year Ago
Data from comScore’s Ad Metrix services showed that UK internet users received more than 221 billion display ads during the third quarter, marking a 34-percent increase versus year ago.
UK internet audience continues to grow – get the latest statistics
Internet use in the UK continues to climb steadily, especially among residents ages 50 and older. More than 44 million people were online in 2010 and around 70% of households had broadband.
Local reach – power of newspaper and related websites
Learn more about how local newspaper brands reach into local audience through combining print and digital advertising.
Wikipedia’s guide to online advertising
A good overview of online advertising options from Wikipedia.