Localstars announces major expansion and move to Silicon Roundabout

26 October 2011

New HQ aids recruitment and sales for online video startup

Digital and video advertising business, Localstars today announced the opening of its new London HQ in the Silicon Roundabout tech and media cluster. The new office underpins the company’s ambitious expansion plans, driven by the success of its online video and rich media advertising creation platform and delivery network for publishers.

Over the last 20 months Localstars’ has grown its client base substantially and in H1 2011, its technologies were running eight times more adverts than in the corresponding period in 2010. Staff numbers have grown from 5 to 30 employees, including the appointment of ex-Trinity Mirror digital director Chris Bunyan as managing director in January 2011.

The need to create space for additional staff and the desire to access the deep talent pool around Silicon Roundabout are central to the opening of the new office.

Localstars works with major regional publishers and directory web sites to provide a simple, straightforward way fortheir ad sales teams to plan, create and manage geographically targeted video and rich media ad campaigns. Salespeople can log on and create an ad for each advertiser by customising content from Localstars’ integrated video and rich media library. Ads are personalised with individual business contact information, images and logos.

These ads are then targeted and played out over Localstar’s video ad syndication network, which currently includes around 2,000 web sites and delivers over 340 million page impressions per month across the UK.

“As a fast growth company that is built on innovation Silicon Roundabout was the natural choice for our new London HQ as it provides us with access to a vibrant and exciting ecosystem that will help us expand even faster. We have ambitious plans for our online advertising technology in the UK – as well as pursuing several overseas expansion opportunities. Our new HQ will help us attract the right people to move us forward quickly,” says Chris Bunyan, MD of Localstars.

About Localstars

Established in 2008, Localstars, the digital and video advertising specialist, has a simple vision – to deliver high quality, geographically targeted online video and digital advertising campaigns at affordable prices. The company helps publishers achieve online video advertising income without major investment or risk and makes affordable online video advertising campaigns accessible to small businesses as well as large brands who want to target local audiences. Its rich media ad builder software enables regional publishers and directory sites to cost-effectively offer compelling rich media display ad campaigns to advertisers of all sizes.

Localstars is a media software business headquartered in London. It has developed an online video advertising syndication network consisting of 2000 local media and directory publisher sites. This is supported by the UK’s largest, high quality video advertising library and simple to use campaign management technology. The company is privately funded. For further information visit www.localstars.com

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