Localstars nominated for National Innovation Award
23 August 2011
Digital advertising company shortlisted for the Orange Innovation gong at the National Business Awards
Digital advertising company Localstars has been shortlisted for the coveted Orange Innovation Award in the 10th annual National Business Awards.
The firm has been shortlisted because its technology has helped websites and regional newspaper publishers to increase substantially the efficiency of their digital ad creation and management processes. Its systems have been adopted by many of the UK’s leading publishing groups and online directories to simply and quickly provide online video and display advertising campaigns to Small and Medium Sized Enterprises (SMEs) and thus rapidly increase their digital advertising sales.
The Orange Innovation Award recognises businesses that have gone beyond the ordinary in their development and implemented cutting edge innovation in terms of products, services or company culture. Localstars will now prepare to make its presentation in person before an independent, expert judging panel in October before the winners are announced at an awards ceremony in November.
Chris Bunyan, MD of Localstars said:
“We are absolutely delighted at being shortlisted for Orange’s Innovation Award. Localstars’ key innovation is an online platform that helps website owners and regional publishers automate the creation and management of digital advertising campaigns for small business advertisers. Our technology has helped our partners to achieve exponential online sales growth – one recently used it to sell over 2,000 online video ads in one day. Our innovation process is driven by truly understanding the digital advertising challenges faced by media owners wanting to service small advertisers – who may have limited budgets but nevertheless want to deliver great advertising that produces results,”
Announcing the Orange Innovation finalists, Martin Stiven, Vice President of Business at Orange, part of Everything Everywhere, said: “Orange believes that innovation is central to all business growth and we support businesses to achieve this goal. If the UK is to regain its role as a world leader of innovation, we firmly believe that British companies must embrace a new way of thinking and invest time and resource into doing this. This year’s finalists demonstrate exceptional innovation and are a testament to pioneering UK business.”
Sherry Coutu, Investment Committee, NESTA, who sat on this year’s National Business Awards shorlisting panel, said: “The ability of Local Stars to transform regional newspaper publishers’ efficiency nine-fold is fascinating.”
The National Business Awards are organised by UBM plc. Winners will be honoured at the National Business Awards gala dinner at the Grosvenor House Hotel, London, Tuesday 8th November, where George Osborne, the Chancellor of the Exchequer will deliver this year’s welcome address. Visit www.nationalbusinessawards.co.uk for a full list of all 2011 finalists.
RSS feed
Keep up to date with all the news at Localstars by subscribing to our RSS feed
